Case Study: Klaviyo boosts ecommerce education with Wistia video hosting

Klaviyo launches a 12-episode docuseries with Wistia

Klaviyo, a Boston-based tech company, wanted to move beyond traditional blog posts and podcasts to share its customers' unique stories in a more engaging way. Their challenge was to educate and inspire ecommerce marketers with compelling content that would shift the industry's focus away from a heavy reliance on Black Friday. To achieve this, they partnered with the vendor Wistia to create a high-quality video docuseries.

The solution implemented with Wistia was the production of a twelve-episode docuseries called "Beyond Black Friday." Klaviyo used a cinematographer to film three customer brands, creating an episodic content series that was promoted with a trailer, supporting blog posts, and a live event. The project was a success, helping Klaviyo establish itself as a thought leader, change conversations in the ecommerce space, and spark new ideas for its audience. The positive reception also demonstrated the power of video within the company, leading to the launch of a new weekly video series.

Klaviyo