Case Study: Infusionsoft achieves improved lead nurturing and higher conversion with Wistia

Infusionsoft's Keys to Setting Marketing Goals with Video

Infusionsoft, a B2B marketing automation company, needed a way to educate prospects, humanize their brand, and move leads through the funnel while reliably measuring engagement. Their challenge was to increase awareness and conversions, improve nurture sequences and sales conversations, and reduce drop-off from video content.

They built an in-house video program and used Wistia for detailed viewing analytics, producing customer-story series, shorter optimized videos, and targeted nurture sequences. By using engagement data to iterate content and inform sales calls, video became one of their top-performing formats—driving more leads, higher social engagement, cleaner sales conversations, and a stronger, more human brand voice (exemplified by their “We Believe” video).

InfusionSoft

Carey Ballard

InfusionSoft