Case Study: MarketScale achieves 3x daily video plays and 500% engagement lift with Wistia Channels

How Wistia helps MarketScale grow brands and engage audiences better by showcasing original and client content in a Wistia Channel

MarketScale, a Dallas-based B2B marketing firm and publisher, creates thousands of educational videos and original episodic series to build thought leadership for its own brands and clients. Their challenge was showcasing that content in a way that kept viewers on their sites, preserved ownership and data, and made episodic and client videos easy to discover and binge—problems exacerbated when earlier series drove traffic offsite to platforms like Vimeo.

MarketScale adopted Wistia Channels to host and organize videos on their site, giving them granular control over presentation and analytics and enabling client-specific channels. The move improved discoverability and engagement—average daily plays in the first week of a new episode tripled and plays for client case studies and training videos increased by over 500%—while delivering deeper viewer insights and better content planning.

MarketScale

Zach Werblo

Director of Original Content