Case Study: Litmus achieves a seamless 4-day virtual event with Wistia

How Wistia Helped Litmus Pull Off a 4-Day Live Event

Litmus, the all-in-one email marketing platform, needed a better way to run its annual four-day virtual event, Litmus Live, without the usual live-event headaches. Hosting 36 sessions for more than 6,000 registrants meant juggling tech issues, timing, and post-event content creation, so Litmus turned to Wistia and its webinar platform to simplify the process.

Wistia helped Litmus pre-record presentations, manage and edit videos in one place, and run the event from a browser with reliable streaming and easy chat/CTA features. The result was a smoother conference with only one mistake across four days, faster post-event recaps published as soon as the next day, and a more polished, interactive experience that Litmus now plans to make part of its long-term event strategy.

Litmus

Taylor Anthony

Marketing Specialist