Case Study: WebPT achieves stronger remote team connection with Wistia

How WebPT Connected Their Remote Team with Crowdsourced Video Series

WebPT, a SaaS company helping rehab therapists with its all-in-one platform, faced a challenge when the COVID-19 pandemic forced its more than 500 employees into remote work and weakened the in-person camaraderie of its Phoenix-based, collaborative culture. With Wistia’s guidance and video storytelling inspiration, the team used internal video to reconnect employees across locations and recreate the sense of community they had in the office.

WebPT implemented two employee-focused video series, “WhereWeWork” and “The Feel-Good Files,” produced in-house with remote interviews, Zoom recording, phone-shot footage, and animation. With Wistia as the vendor offering tips and support, the series boosted morale, encouraged vulnerability, and became a weekly highlight for many employees, helping people connect with colleagues they might not otherwise have met.

WebPT

Josh Weathers

Video Marketing Lead