Case Study: Vooza achieves 15% email list growth and improved retention with Wistia's Turnstile

How Vooza Uses Video to Grow and Retain Their Email List

Vooza is a comedic video platform about startup life that funds itself with native video ads and aims to grow and retain a loyal email audience without interrupting the viewing experience. Their challenge was to collect leads wherever their videos are embedded and to keep subscribers engaged amid the clutter of social media.

They solved this by integrating Wistia’s Turnstile as a post‑roll email collector via the Wistia API, ensuring signups happen after each episode so the narrative isn’t interrupted, and by sending a consistent weekly email featuring the new episode, jokes, press, and contests. The approach has grown their list into the tens of thousands, delivered a 15% year‑over‑year increase, and produced high conversion rates on top videos while boosting traffic and retention.

Vooza

Matt Ruby

Chief Executive Officer