Case Study: Unbounce achieves happier customers, thousands of leads, and higher conversions with Wistia

How Unbounce Uses Video to Delight Customers Every Step of their Journey

Unbounce, a Vancouver-based SaaS company known for easy-to-build conversion-focused landing pages, faced rapid growth that drove a surge in customer support inquiries and the challenge of scaling service while maintaining high Net Promoter Scores and standing out from competitors.

They adopted video across support and marketing—creating personalized how-to support clips, conference recaps, and on-demand content—backed by a full-time videographer and data from Wistia (heatmaps, engagement graphs) and the Wistia–HubSpot integration. The result: stronger customer relationships, faster issue resolution, thousands of leads captured via Turnstile, higher ROI and conversions, and clearer, data-driven video optimization.

Unbounce

Ryan Engley

VP of Customer Success