Case Study: Sylvane achieves 45% higher product-page conversions with Wistia

How Sylvane Adopted a Video Marketing Strategy to Boost eCommerce Sales

Sylvane is a 100% online retailer of home comfort products that needed a better way to show and explain items customers couldn’t see in person. Hosting videos on a fragile Flash player left them with poor mobile performance and SEO issues, and many products (like dehumidifiers) are hard to demonstrate visually—so they set out to use video to boost conversions, educate shoppers, and reduce support load.

They adopted Wistia for mobile-friendly playback, SEO control, and analytics, producing product demos, buying guides, installation clips, and promotional videos while tracking watch events in their analytics. The results were strong: product pages with video showed a 13% lift in conversion in early tests, viewers converted 45% better on a top dehumidifier (12.6% vs. 8.7%), email video clicks drove about 25% of weekend sales with ~70% higher average order value, they captured 5,000+ emails via Turnstile, and an installation video generated a 22% click-through to the product and sold out installation kits.

Sylvane

Allison Book

Multimedia Manager