Case Study: Sticker Mule achieves higher conversions and fewer ordering questions with Wistia

How Sticker Mule Uses Video to Stand Out

Sticker Mule is an online maker of custom stickers serving startups, bloggers, artists, and companies. To communicate its unusual yet simple ordering experience and cut down on customer questions, the company leaned on product videos—but struggled early on with slow or low-quality external production and limited in-house bandwidth.

Sticker Mule solved this by creating friendly, useful videos—initially produced quickly in-house and later with a better-aligned production partner—and hosting them with Wistia’s integrated player to keep users on-site. The result: fewer support questions, a measurable lift in conversions, and a smoother product launch (notably for their transfer stickers), while scaling video production to support product pages and marketing.

Sticker Mule

Tyler Vawser

VP of Content