Case Study: SAHOURI achieves a 200% boost in cross-sell leads and builds personal customer relationships with Wistia

How SAHOURI Builds a Personal Touch with Video

SAHOURI, an insurtech firm, set out to make insurance less stressful and more personal for clients and employees. Faced with complex healthcare benefits, global and multilingual audiences, and a need to educate employees so group costs stay low, the company needed a scalable way to explain plans and humanize its advisors.

They adopted Wistia and Soapbox to deliver benefits explainer screen recordings and short email-signature videos, and launched a gamified internal contest, “Race to the Top,” to drive adoption. By tracking viewer data and encouraging advisors to use video, SAHOURI improved engagement, helped employees use plans more effectively (reducing group risk), and drove tangible growth — including a 200% increase in cross-sale leads during the contest quarter.

SAHOURI

Rossy Vargas

Insurance Advisor