Case Study: Red Hat creates an award-nominated podcast and grows audience engagement with Wistia

How Red Hat Created a Shorty-Nominated Podcast About Open Source Technology

Red Hat, an open-source software provider, needed a more engaging way to grow its audience and shape the story around complex technology topics. Working with Wistia and its podcast strategy/production partners, Red Hat launched the narrative podcast **Command Line Heroes** to turn a “dry” subject into entertaining, story-driven content.

Wistia helped showcase how Red Hat built the show around audience research, strong storytelling, and light branding. The result was a major success: **Command Line Heroes** reached four seasons, 75,000 subscribers, 2 million total downloads, listeners in 200+ countries, a 90% average episode completion rate, and a 23-minute average listen time. It also earned two Shorty Award nominations, and 96% of listeners identified Red Hat as the creator, with a 21% lift in brand opinion after listening.

Red Hat

Laura Hamlyn

Senior Director of Global Content