Case Study: ProfitWell achieves greater traffic, leads, and sales with Wistia

How ProfitWell Built and Launched a Media Network with 7 Binge-Worthy Shows

ProfitWell, a software company focused on faster recurring revenue growth, faced a crowded inbound marketing landscape and needed a way to stand out from traditional SaaS content. Working with Wistia, ProfitWell used a video-focused content approach to build the Recur Network, an in-house media network designed to feel more like a media brand than a typical blog.

Wistia helped showcase how ProfitWell launched seven binge-worthy shows by organizing content into production, writing, and audience development teams and releasing shows in seasons. The effort generated a substantial increase in traffic, leads, and sales for ProfitWell, while also boosting subscriber engagement and helping the company differentiate its brand.

Profitwell

Patrick Campbell

Founder and Chief Executive Officer