Case Study: Privy Launches a Podcast for $53 an Episode with Wistia

How Privy Launched a Podcast for $53 an Episode

Privy, led by CMO Dave Gerhardt, wanted a faster, more creative way to build brand awareness in e-commerce than relying only on search-driven content. With Wistia’s customer showcase highlighting the story, Privy launched its first podcast, “The Ecommerce Marketing Show,” using a lean mix of low-cost recording tools, freelance editing, and simple software instead of a large production budget.

With the help of Wistia’s platform and content guidance, Privy turned one 30-minute interview into multiple marketing assets, including blog posts and social clips. The podcast cost just $53 per episode to produce, helped generate audience and employee buzz, and even drove sign-ups from listeners, delivering strong ROI through repurposed content and brand lift.

Privy

Dave Gerhardt

Chief Marketing Officer