Case Study: Orchestra Software boosts video play rate 46% and increases leads 20% with Wistia Channels

How Orchestra Software is using Wistia Channels to display their most valuable video assets to customers and prospects

Orchestra Software (Orchestrated/OrchestratedBeer) is a Portland-based provider of an all‑in‑one business management platform for craft beverage makers — breweries, distilleries, cideries, kombucha and more. The team relied heavily on demo and customer testimonial videos to prove value, but their old, click‑heavy video page and multi‑step upload process ate up dev resources and made showcasing content slow and inefficient.

They switched to Wistia Channels (plus Wistia Analytics and HubSpot form integration) to display organized sections of demos and testimonials directly on their site, simplify uploads, and track engagement. The change made video publishing as simple as drag‑and‑drop, increased play rate by 46%, lifted video-driven form submissions by 20%, and provided engagement insights that help refine content and accelerate sales.

Orchestra Software

Keegan Chamberlin

Demand Generation Specialist