Case Study: Niche Modern achieves authentic storytelling and customer loyalty with Wistia

How Niche Modern’s Videos Communicate Authenticity

Niche Modern, a New York–based lighting company known for hand-blown glass pendants and the mantra “Made, not manufactured,” needed a way to convey the craftsmanship and human story behind its products to stand out from mass-produced competitors and build deeper customer connections.

They invested in video—produced in-house and often unscripted with founder Jeremy Pyles—to show the full product journey, design inspiration, and installation, reinforcing the “Made with Hands. Made with Love. Made in the USA.” message. The approach educated viewers, set the brand apart, and cultivated a loyal base of repeat customers and passionate “super fans.”

Niche Modern

Jeremy Pyles

Chief Executive Officer & Founder