Case Study: Nextiny achieves 40% larger retainers and 17% revenue growth with Wistia

How Nextiny Overhauled Their Marketing Strategy and Made Video the Keystone

Nextiny Marketing, a Sarasota-based inbound agency that moved beyond SEO into full-service inbound work, faced a growing client demand for video but lacked equipment, experience, and confidence to deliver it. After hearing that video would soon comprise half of marketing content, CEO Gabriel Marguglio joined Wistia’s Agency Partner Program to overcome the cost and knowledge barriers and make video a core offering.

With Wistia’s training, success coaches, community support, and the Wistia–HubSpot integration, Nextiny quickly learned production basics, launched videos (even starting with iPhones), embedded them across social, email, and SEO, and optimized performance through analytics and testing. Within six months they had added full-service video marketing, grew average retainer size by 40%, increased revenue by 17%, sold their largest retainers to date, and became one of Wistia’s top partner agencies.

Nextiny

Gabriel Marguglio

Chief Executive Officer