Case Study: Lessonly achieves stronger brand affinity by repurposing its book into a video series with Wistia

How Lessonly Repurposed a Book into a Video Series

Lessonly, an employee training software company, wanted to create its first video series but needed a compelling way to turn its book, *Do Better Work*, into content that would resonate with its audience. Wistia highlighted the challenge of making the series engaging and authentic rather than simply reading the book on camera.

Using Wistia’s customer showcase guidance, Lessonly repurposed the book into a chapter-based video series with guest interviews, scripted conversations, and a comfortable, well-designed set. Wistia says the series was built to deepen brand affinity and connect with the right audience, with success reflected in strong emotional resonance rather than hard sales metrics; Lessonly also planned to expand the format into future binge-worthy content.

Lessonly

Max Yoder

Co-founder