Case Study: Kovai.co achieves 60% higher engagement and 30% more free trial conversions with Wistia

How Kovai Uses Wistia to Increase Engagement and Convert More Customers

Kovai.co, a multi-product SaaS company behind products like BizTalk360, Serverless360, Document360, and Churn360, needed a better way to use video to educate users, improve engagement, and move free trial users toward paid plans. To support that effort, Kovai.co chose Wistia to host its growing library of 1,000+ videos and power its product tutorials, webinars, and video marketing strategy.

Using Wistia’s analytics, email capture, and customizable video player, Kovai.co refined content based on viewer behavior, captured leads from on-demand webinars, and embedded branded tutorial videos throughout its site and product experience. With Wistia, Kovai.co increased engagement by 60%, generated at least three leads per on-demand webinar, improved webinar engagement by 18%, and drove a 30% increase in free-trial-to-paid conversions, while also boosting feature adoption by 35%.

Kovai.co

Saravana Kumar

Founder