Case Study: Kinedu achieves higher parent engagement and smarter child-development videos with Wistia

How Kinedu Uses Video for Child Development

Kinedu is a parenting platform that delivers personalized activity plans for children up to 24 months, using short instructional videos to model cognitive, physical, linguistic, and social-emotional milestones. They initially faced a technical challenge implementing video in their mobile app and needed a reliable way to show parents exactly how to do the activities while measuring what content resonates.

By integrating Wistia for hosting and analytics, Kinedu built a library of short, functional videos tied to over 800 milestones and 500 activities, then used heatmaps and playback data to iterate on content. The result: clearer, more engaging instructional videos that differentiate the product, higher user engagement, and actionable insights for future features like user-uploaded milestone videos and expert feedback.

Kinedu