Case Study: Explainly achieves more leads and sales with Wistia

How Explainly Uses Wistia to Improve Their Customer Journey

Explainly, an explainer video company based in Sausalito, California, needed a reliable video marketing platform to better manage its large video library, improve its customer journey, and support sales and marketing efforts. The company uses Wistia’s video management tools, Wistia Channels, and analytics to organize and showcase hundreds of videos and create more effective client proposals.

With Wistia, Explainly built a searchable portfolio, added CTAs to videos, and used HubSpot integration and analytics to track viewer engagement and tailor sales follow-up. The results were strong: Explainly reported a 17% increase in leads, a 116.67% boost in sales conversions, and 200% more deals closed in the last 30 days compared with the previous 30, showing a measurable impact from Wistia.

Explainly

Scarlett Bush

Director of Operations