Case Study: Conga builds customer-centric storytelling with Wistia

How Conga Crafted Narrative-Driven Case Studies Through Their Podcast, "Agents of Change”

Conga, a digital transformation company, wanted a fresher way to tell customer stories beyond the usual case study format and also build a larger brand audience. With Wistia’s customer showcase as inspiration, Conga launched its podcast, *Agents of Change*, to highlight the real people driving change at customer organizations.

Conga worked with Share Your Genius to develop the show’s creative process and interview strategy, focusing each season on customer themes rather than product promotion. The result was a more authentic, conversational content engine that influenced Conga’s broader marketing: the podcast became a customer-centric lens for campaigns, event signage, and even a video series, transforming how the team talks about customers across the business.

Conga

Stephanie Capouch

Senior Director of Corporate Marketing