Case Study: BluLeadz achieves a 36.9% higher close rate and a faster buyer's journey with Wistia

How BluLeadz Speeds up the Buyer's Journey using Video

BluLeadz is a Florida-based inbound marketing agency that realized video was overtaking text for engagement but was initially relying on YouTube and "upload-and-forget" tactics that lost viewers and made tracking engagement difficult. They needed a strategic way to use video throughout the buyer’s journey to create human connections and better qualify and convert leads.

BluLeadz adopted Wistia, using Timeline Actions, Turnstile email collectors, HubSpot integration, and personalized video voicemails/"come on board" clips to surface viewing data for sales and tailor outreach. The approach boosted conversion—personalized videos raised close rates from 46% to 63% (a 36.9% lift)—and helped win major retainers (including $35K/month and $12K/month), speeding decisions and increasing trust.

Bluleadz

Eric Baum

CEO & Founder