Case Study: Basecamp builds a loyal audience with Wistia's point-of-view podcast strategy

How Basecamp Launched a Podcast That Promotes Their Point-of-View Instead of Their Product

Basecamp, a software company, wanted a way to stand out in the crowded business podcast space and share its contrarian point of view rather than simply promote products. Working with Wistia, Basecamp developed the podcast **Rework**, inspired by Jason Fried’s bestselling book of the same name, to explore unconventional ideas and company perspectives.

Wistia helped showcase how Basecamp used **Rework** as a flexible platform for topics the team cared about, from workplace culture to privacy and inequality. The podcast evolved organically over time and helped Basecamp build a loyal, engaged audience while reinforcing the company’s brand and software through its point of view.

Basecamp

Wailin Wong

Audio Producer