Case Study: Ansarada achieves doubled website traffic and tripled web leads with Wistia

How Ansarada Uses Personas to Anchor Their Video Marketing

Ansarada, a software company focused on streamlining mergers and acquisitions, needed a better way to speak to multiple audience segments instead of relying on generic “talking heads” videos. Working with Wistia, the team used persona research to understand three key customer groups—analysts, advisors, and sellers—and built a more targeted video marketing approach around them.

Wistia helped Ansarada showcase three persona-specific videos on the redesigned homepage and support those same messages in sales conversations. The new approach made the site more relevant to visitors and drove measurable gains: website traffic doubled year over year, and average monthly web leads tripled after launch.

Ansarada

Taz Bareham

CMO, Ansarada