Case Study: AlayaCare achieves a 900% increase in video views with Wistia Channels

How AlayaCare Increased Video Views by 900% with Wistia Channels

AlayaCare, a cloud-based home care software company serving the US, Canada, and Australia, needed a better way to manage and measure video marketing. Before Wistia they relied on YouTube and SharePoint, which scattered assets, showed ads and unrelated content, and offered limited analytics — making it hard to find videos, track performance, or drive leads.

Using Wistia Channels, AlayaCare centralized video assets and analytics, added HubSpot forms for in-video lead capture, and easily exported performance data. The improved, ad-free viewing experience and organized Channels helped drive a 900% increase in video views, faster insights for creative decisions, and more effective lead generation.

AlayaCare

Megan Yam

Video Marketing Specialist