Wistia
62 Case Studies
Case Study: AlayaCare achieves a surge in marketing qualified leads with Wistia
A Wistia Case Study
How AlayaCare Generates Leads with the Wistia + HubSpot Integration
AlayaCare is a home care software platform serving the US, Canada, and Australia. Jared Levy, Digital Marketing Specialist, needed a video solution that integrated with HubSpot because their previous setup produced nearly zero video conversions and made video marketing tedious. Deep HubSpot integration was a must for capturing and scoring leads effectively.
AlayaCare implemented the Wistia + HubSpot integration the same day they signed up, using video-based forms and viewing data to segment prospects and trigger targeted workflows. By placing forms on specific videos and adding a video gallery, they moved from almost no video conversions to hundreds of submissions within months, improving MQL volume and informing smarter video and nurture strategies.
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AlayaCare
Jared Levy
Digital Marketing Specialist