Case Study: Death Wish Coffee grows a binge-worthy podcast with Wistia

How a coffee company's podcast has made a memorable impression on their audience and how you can too!

Death Wish Coffee, known for its “World’s Strongest Coffee,” wanted to connect more deeply with its edgy, caffeine-loving audience and grow its podcast, Fueled By Death Cast. The company used Wistia’s Customer Showcase content as inspiration while building a show centered on inspiring listeners through interviews with a wide range of guests, from athletes and comedians to CEOs and astronauts.

With Wistia, Death Wish Coffee’s approach highlighted how podcast storytelling can scale an audience: it replayed popular episodes, launched mini-series, and featured employees to keep content fresh and engaging. The results included stronger audience affinity, broader reach through high-profile guests, and more efficient production—plus over 30 employee-series episodes and renewed attention from both new and loyal listeners.

Death Wish Coffee