Case Study: Euromonitor International achieves shorter sales cycles and measurable video ROI with Wistia

Highlighting Your Product Benefits and Tracking ROI with Video

Euromonitor International, a global market research firm, needed a clearer way to communicate its vast research and demonstrate a complex, highly visual enterprise product. The team wanted to use more video to showcase product benefits and shorten sales cycles—but first needed a reliable way to track video-driven ROI to justify increased investment.

They produced videocasts and product screencasts and used Wistia integrated with Marketo and Salesforce to track video views as sales touchpoints. A 60‑second Passport overview and targeted mini‑webinar videos have driven demo requests, accelerated deals, and allowed the company to trace leads from video view to purchase, giving them measurable evidence to expand their video strategy.

Euromonitor International

Peter Kosmal

Multimedia Production Manager