Case Study: Pyramind achieves stronger lead capture and brand awareness with Wistia

Generating Buzz and Capturing Leads with Compelling Marketing Videos

Pyramind, a San Francisco–based music production school and studio, needed to turn video from a general awareness tool into a dependable lead-generation channel. Though they’d been on YouTube for years, the team wanted higher-quality, personality-driven content that showcased instructors, built trust, and balanced public discovery with site-driven conversions.

They invested in professional gear and focused on educational, personality-forward videos hosted on Wistia—using Turnstile email capture, Calls to Action, chapters, and YouTube teasers that link back to full Wistia videos—to collect emails and trigger HubSpot workflows. The strategy increased brand visibility (their DJ 101 free course became a top performer), generated measurable leads for retargeting and automated funnels, and shifted their success metrics from views to captured contacts.

Pyramind

Jeff Straw

Director of Marketing