Case Study: Impulse Creative achieves measurable video impact and agency growth with Wistia

Driving Video Impact and Agency Growth with the Wistia + HubSpot Integration

Impulse Creative, a HubSpot Certified Agency Partner and revenue-operations specialist, needed a better way to manage a large portfolio of internal and client video assets while measuring viewer behavior to improve engagement and lead generation. The team wanted easy organization, a strong viewer experience, and analytics that showed what people watched, when they dropped off, and how to optimize videos for more watch time.

The Wistia + HubSpot integration delivered in-HubSpot metrics like percentage watched, number of videos watched, and heatmaps, enabling automated nurture workflows and sales follow-ups based on viewer behavior. Impulse saw immediate impact: simpler reporting and decision-making, branded players, turnstiles/CTAs, and custom thumbnails that boosted play rates 20–80%, and ongoing product support that helped shape their Sprocket Talk education campaign.

Impulse Creative

George B. Thomas

Impulse Creative’s Inbound Evangelist