Case Study: LeadGenius achieves more qualified leads and enterprise traction with Wistia

Creating a Video-Forward Marketing Strategy to Attract More Qualified Leads

LeadGenius, a Berkeley-based enterprise B2B lead generation and market-insights provider, faced the challenge of explaining a complex offering and attracting more qualified, enterprise-level leads. To grow influence and win attention from Fortune 500 companies, they needed a way to engage prospects across every stage of the buyer’s journey and clearly communicate their value.

They adopted a video-forward strategy—bringing most production in-house—and used the Wistia–HubSpot integration to gate content, track viewing behavior, build form submissions and smart lists, and tie video engagement into lead scoring and routing. The approach paid off: the homepage video has thousands of views and drives 6.9% of viewers to request demos, a thank-you video shortened the sales cycle by 11%, and a gated eBay case study boosted enterprise interest and higher-quality leads.

LeadGenius

William Wickey

Senior Manager of Content and Media Strategy