Case Study: People of Story achieves a Netflix-style, binge-worthy series and boosted engagement with Wistia Channels

Creating a Seamless Series Experience with Wistia Channels

People of Story, a Portland-based video marketing agency, launched an original docuseries called Making Legacy to demonstrate their storytelling expertise and attract clients. Their challenge was creating a polished, Netflix-style binge experience that matched their brand and kept viewers on their site—without the budget or in-house web development resources to build a custom player.

They solved this by hosting the series on Wistia Channels, an embeddable, customizable platform that delivered a seamless, high-quality viewing experience and was quick to set up. The Channel increased engagement (average time on page about 10 minutes), encouraged viewers to explore more videos and the agency’s work, enabled high-performing social campaigns (CTR 3–4× industry standard), and provided a polished deliverable they can embed for clients.

People of Story

Ryan Donaldson

Former Co-Founder and Lead Content Strategist