Case Study: Cladwell achieves brand affinity and audience growth with Wistia Channels

Cladwell - Customer Case Study

Cladwell is a personal-styling app that helps people simplify their wardrobes while promoting more sustainable fashion. Founder Erin Flynn, with a content-creation background, wanted to use video to communicate the brand’s values but faced limited production resources and a scattered set of one-off videos that needed a cohesive way to live on the website and drive engagement.

Cladwell produced episodic series like The Making of Cladwell (and repurposed past content into additional shows), worked with freelance collaborators, and embedded the episodes in a binge-friendly Wistia Channel. The approach created a sleek, easy-to-navigate viewing experience that increased time on site, built brand affinity, and turned episodic video into a cost-effective primary marketing channel.

Cladwell

Erin Flynn

Founder