Case Study: Casper explains mattress design and boosts buyer confidence with Wistia

Casper’s mattress design video drives hundreds of thousands of views with Wistia

Casper, a sleep products company, faced the challenge of showcasing the obsessive engineering and detailed design process behind its mattresses, pillows, and sheets on its redesigned website. They turned to the video hosting platform Wistia to create a more relatable and compelling way to convey this backstory to potential buyers.

The solution implemented with Wistia was the creation of three feature videos, each with the Chief Product Officer explaining the design process for a different product line. This approach allowed Casper to move beyond diagrams and explain its science in a jargon-free way. The videos, particularly the one for the mattress, were a major success, achieving hundreds of thousands of views and positively influencing purchasing decisions.

Casper