Case Study: Athena Software boosts lead conversion and engagement with Wistia

Athena Software triples video views and boosts email CTR to 12.5% with Wistia

Athena Software, a provider of web-based case management software for global health and social services organizations, sought a more effective way to use video to attract, nurture, and convert leads while also improving their support resources. After using another hosting platform and YouTube, they turned to Wistia's video hosting platform to achieve a more professional look and deeper integration with their marketing tools.

By implementing Wistia's Pro plan, Athena Software gained a high-quality, customizable video player with calls to action and powerful integration with HubSpot. This allowed them to track viewer engagement, personalize drip marketing campaigns, and create a scalable video library. The results were significant: video views tripled, email click-through rates jumped from 1.5-3.5% to 12.5%, and they expanded from 1 to 12 video-based drip marketing streams, leading to higher quality leads and more efficient sales follow-ups.

Athena Software