Case Study: Animoto achieves authentic holiday audience engagement with Wistia

Animoto - Customer Case Study

Animoto, the simple video creation platform, was looking at how companies can create effective holiday videos that connect with customers without turning into a sales pitch. In an interview, Animoto co-founder Tom Clifton explained that holiday videos should focus on authenticity, clear messaging, and audience connection rather than promotions or business goals.

Wistia highlighted Animoto’s approach to holiday video strategy, recommending that brands share the content broadly across email, social media, and blogs to build goodwill and stay top of mind. Wistia and Animoto emphasized success metrics like reach, community engagement, and full-view watch time, with the main impact being stronger trust, audience engagement, and potential brand awareness rather than direct sales.

Animoto

Tom Clifton

Co-Founder