Case Study: Buildium increases conversions and humanizes its brand with Wistia

Adding Personality to Your Brand to Connect with Prospects and Customers

Buildium, a SaaS platform for property managers, wanted to better connect with prospects and customers and lift conversion rates. Although video began as help-center content, surveys showed their audience prefers watching over reading (57%), and the team aimed to humanize the brand by putting employees and customers on screen to tell real stories.

By integrating Wistia across their feature pages and using employee-led demos, customer testimonials, clear CTAs, and Wistia’s SEO/captioning and replace-video features, Buildium boosted organic visibility and made videos easy to update. The result: thousands of views, 81–91% engagement on feature clips, a spike in organic traffic and leads, higher conversions on feature pages than ever, and specific wins like 20 new appointments generated from short videos.

Buildium

Thad Peterson

Director of Product Marketing