Case Study: Appcues achieves a binge-worthy product-led growth video series with Wistia

How Appcues Elevated “Voice of the Product” into a Binge-Worthy Series

Appcues, a product-led growth pioneer, wanted to create more binge-worthy, top-of-funnel content to strengthen its thought leadership and brand affinity. Using Wistia for video content, the team evolved its “Voice of the Product” series from a standard interview format into something more engaging for its audience.

Wistia helped Appcues’s “Voice of the Product” season two become a fast-paced, question-driven video series filmed at the Product Led Growth Summit, featuring multiple SaaS leaders in each episode. The new format captured more spontaneous, honest reactions, expanded the conversation beyond one-on-one interviews, and helped Appcues create cornerstone content that resonated more strongly with its product-led growth audience.

Appcues

Margaret Kelsey

Director of Brand and Creative