Case Study: Reddit scales its webinar program and drives revenue growth with Wistia

How Reddit Scaled a Webinar Program with Wistia

Reddit’s SMB marketing team wanted a scalable way to turn strong content into a webinar program that could help more businesses advertise on the platform. They needed a solution that would replace fragmented webinar tools, connect with their marketing systems, and provide better visibility into audience engagement and lead data. Reddit used Wistia, which they were already using for video hosting, to launch and manage webinars.

With Wistia, Reddit built a repeatable webinar engine that integrated with HubSpot, streamlined production, and provided detailed analytics. The program quickly gained traction: an early webinar drew over 500 registrants with a 50% attendance rate, and Reddit scaled from one webinar per month to four. Wistia also cut webinar editing and sharing time from a full day to less than two hours, while helping Reddit grow registrations, attendance, pipeline, and sales lead flow.

Reddit