Case Study: World of Oud achieves 4X ROAS with Wisoft Solutions

World of Oud lifts ROAS to 4X in 60 days with Wisoft Solutions

World of Oud, a UAE-born direct-to-consumer fragrance brand, faced a critical challenge where their advertising traffic was not converting, resulting in a ROAS below 1X. They engaged Wisoft Solutions to address a leaking purchase funnel with significant friction points, a lack of customer retention infrastructure, and no reliable way to attribute sales to specific marketing efforts.

Wisoft Solutions implemented a comprehensive solution starting with a website audit and CRO to fix the conversion funnel. They then built a funnel-stage creative strategy, expanded advertising channels to TikTok, and implemented a Customer Engagement Platform for retention. As a result, Wisoft helped World of Oud achieve a 29% improvement in overall conversion rate and increased their ROAS to a consistent blended 4X within 60 days, alongside a 23% increase in average order value and 19% growth in repeat customer rate.

World of Oud