Case Study: World of Oud achieves 4X ROAS with Wisoft Solutions

World of Oud boosts ROAS to 4X with Wisoft Solutions

World of Oud, a UAE-based direct-to-consumer fragrance brand, was facing significant challenges with its performance marketing. Their return on ad spend (ROAS) was below 1X, meaning they were spending more on campaigns than they were earning. They came to Wisoft Solutions with a clear need to stop the financial bleed, build a structured marketing funnel, and identify which channels were actually working.

Wisoft Solutions implemented a comprehensive solution that included a website audit for conversion rate optimization, a new creative strategy, media expansion into TikTok, and the implementation of a customer retention infrastructure using their Groviaq reporting tool. This strategy yielded dramatic results, increasing ROAS to a consistent 4X within 60 days. Wisoft also helped World of Oud improve its overall conversion rate by 29% and successfully expand its operations into the Saudi Arabia market.

World of Oud