Case Study: VoomRide boosts user acquisition and KSA growth with Wisoft Solutions

VoomRide cuts cost per install to under 20% of the regional average with Wisoft Solutions

VoomRide, a safety-focused children's transportation service, partnered with Wisoft Solutions to tackle its complex dual-sided growth challenge. The company needed to build brand awareness in a competitive market, simultaneously onboard qualified female drivers and attract parents, and prepare for a successful launch into the Saudi Arabian (KSA) market, all while strengthening its position as a trusted service.

Wisoft Solutions implemented a multi-faceted strategy that included separate acquisition campaigns for drivers and parents, trust-driven communication highlighting safety protocols, and authentic driver testimonials. The results were significant: the campaign reduced the cost per app install to less than 20% of the regional average, delivered a high volume of onboard-ready driver leads, and generated strong pre-launch interest in KSA, with over 80% of pre-registrations coming from qualified drivers.

VoomRide