Case Study: University of Bradford achieves 66% intake fill rate with Wisoft Solutions

University of Bradford fills 66% of Executive MBA seats with Wisoft Solutions

The University of Bradford partnered with Wisoft Solutions to address the challenge of filling seats for its UK-accredited Executive MBA program in Dubai. The primary hurdles were an extremely narrow target audience of senior professionals with over seven years of experience and high cost-per-leads due to intense competition, which risked generating unqualified applicants and wasting both budget and admissions team time.

Wisoft Solutions implemented a multi-channel performance marketing strategy using Google Search, LinkedIn, and Meta. Their solution focused on precise seniority-based audience segmentation, a testimonial-led creative strategy, and transparent attribution. This approach generated 1,073 total leads with an 80% marketing qualified lead rate. Most significantly, Wisoft Solutions' campaigns became the primary acquisition channel, directly filling two-thirds (66%) of all enrolment seats per intake for six consecutive intakes over three years.

University of Bradford