Case Study: PricelessMed builds UAE healthcare awareness and drives 2,500+ app downloads with Wisoft Solutions

PricelessMed gains 2,500+ app downloads in first month with Wisoft Solutions

PricelessMed, a new healthcare tech company, entered the UAE market with an innovative voucher system but had zero brand awareness. The challenge for Wisoft Solutions was to simultaneously build credibility with hospital leaders and explain the complex platform to consumers, all without any existing social media presence or audience to target.

Wisoft Solutions implemented a segmented social media strategy, using LinkedIn for B2B outreach to hospitals and Instagram for B2C communication. The solution included targeted educational content and influencer outreach, which built a strong foundation for the brand. As a result, Wisoft Solutions successfully onboarded five to six hospital partners and drove more than 2,500 app downloads within the first month.

PricelessMed