Case Study: Wayne Gretzky’s Toronto boosts fan engagement and foot traffic with Wishpond Sweepstakes

Using Social Promotions to Generate Buzz within a Geo-Targeted Market

Wayne Gretzky’s Toronto, a sports bar and restaurant, needed to generate buzz and renewed brand excitement for its 20th anniversary and recent renovations. Their challenge was to target the local Toronto sports community with a socially hip and easy-to-use solution. They worked with the vendor Wishpond to address this.

Using Wishpond's easy-to-use Sweepstakes product, the campaign captured key contact and social data from entrants. This solution, combined with a compelling prize and Facebook ads, resulted in over 500 participants, a potential reach of over 170,000, and a four-time increase in Facebook engagement. Wishpond's platform enabled them to significantly increase new leads and drive more foot traffic to their restaurant.

Wayne Gretzky’s Toronto