Case Study: Frozen Yogurt Solutions grows Facebook fans 40x with Wishpond

Using Social Media to Increase Brand Awareness for a Growing Business

Frozen Yogurt Solutions faced a Facebook challenge: their page was mostly liked by employees and friends, which wasn’t generating meaningful leads or sales. They turned to Wishpond and its Sweepstakes product to attract targeted people interested in the frozen yogurt industry and boost engagement around their brand.

Wishpond’s Sweepstakes was used to run a giveaway featuring an iPad loaded with startup guides, helping Frozen Yogurt Solutions capture key information and create excitement. The campaign increased fans from 50 to 2,352 in less than a month, a 40x growth, with over 2,324 participants and a potential reach of more than 700,000.

Frozen Yogurt Solutions

Christy Reddington

Social Media Specialist