Case Study: Diamond Candles achieves 30,000 new leads with Wishpond

Using Social Media to create passionate new customer leads

Diamond Candles wanted to grow brand awareness and sales, but its fan base was still small and earlier campaign tools hadn’t successfully engaged users or driven much communication. The company turned to Wishpond, using Wishpond Social Sweepstakes and the Wishpond Marketing Suite to create recurring Facebook contests and boost participation.

Wishpond helped Diamond Candles run weekly sweepstakes with targeted prizes and simple entry mechanics, encouraging sharing across social channels and mobile. In just 6 weeks, Wishpond generated over 30,000 leads without additional advertising, along with 40,000 repeat participants and 148,000 new Facebook fans, with 35% of entries coming from mobile.

Diamond Candles

Josh Beaty

Vice President of Community