Case Study: Inkedibles achieves greater brand awareness and website traffic with Wishpond

Using Social Media to boost website traffic

Inkedibles wanted to increase visibility and engagement with new and existing customers to drive more traffic and online sales for its edible ink business. To do this, Inkedibles used Wishpond’s Sweepstakes and contest tools to create a promotional campaign that could spread across social media, email, and other channels.

Wishpond helped Inkedibles run a multichannel sweepstakes with a gift voucher giveaway, generating buzz and capturing participant data for future marketing. In less than a month, the campaign delivered over 430 participants and a potential reach of more than 106,000, while Wishpond’s analytics provided useful insights into participant geography and interests.

Inkedibles

Dimitris Constantinou

Inkedibles