Case Study: Cornwall Centre achieves greater customer engagement and in-store traffic with Wishpond

Using online marketing to drive in store traffic

Cornwall Centre needed a better way to turn its website, Facebook page, and mobile site into an active marketing funnel that could guide shoppers from digital channels to merchants and products. Before Wishpond, the relationship with customers was mostly static, with no clear “next step” after visiting the center’s online properties.

Wishpond implemented Mall360 and its Shopping Center New Media Suite to run integrated social promotions, contests, and sweepstakes with built-in sharing and data collection. Cornwall Centre’s two-week back-to-school sweepstake generated more participation than a previous 30-day campaign using traditional methods, and the center later grew its Facebook fan base to over 10,000, adding more than 4,000 fans in four months. It also saw traffic rise 2.9% in May and sales increase 9.8% in May and 10.24% in June year over year.

Cornwall Centre

Krista BeBeau

Marketing Managermunity