Case Study: London Drugs achieves rapid social media growth and engagement with Wishpond

Understanding your target market while increasing social media audience & engagement

London Drugs, a well-known Canadian retailer, needed to better reflect its local popularity on social media by growing its Facebook fan base and increasing engagement with its target market. The company wanted a stronger way to connect with customers after they left the store, and it turned to Wishpond for help, using a fully managed holiday social campaign.

Wishpond delivered a four-week campaign that combined contests, content management, and targeted Facebook advertising across Facebook, Twitter, and Google+. The results were significant: London Drugs grew Facebook fans from 5,377 to 34,146, increased engagement from 74 to 12,078, added 1,593 Twitter followers, and made Facebook its #1 source of website referral traffic.

London Drugs